Vivian J’ade, known globally as LADY VJ, is a keynote speaker, executive coach, and refinement expert. For over two decades, she has dedicated her life’s work to helping individuals, families, and organizations navigate their most important moments with confidence and grace. Whether advising individuals, presidential teams, royal families, or executives on global protocol, her mission remains singularly focused: to honor both the individual and the moment through the art of refinement.

As an Executive Coach-in-Residence at Immerse Coaching Company, she lends her expertise to high-level leaders across the United States, Africa, Europe, and beyond. Additionally, she serves as a standing faculty member for the UltraShift Conferences—a global initiative dedicated to advancing leadership excellence. Through these platforms, she continues to shape the capabilities of top-tier executives navigating complex global landscapes.

A multi-creative serial entrepreneur, LADY VJ is the Founder and Chief Elegance Officer at NOTIQ, a global sustainable brand celebrated for its elegant personal organization products sold through major retailers including Target. Her commitment to the art of presence led her to found Pelworth, a modern finishing school where she serves as a trusted advisor to professionals, executives, and private households seeking to distinguish their personal and professional standards.

As the Founding Principal of the Modern Etiquette & Elegance Alliance (theMEEA), she is pioneering a new global standard for practitioners worldwide. A Certified Modern Etiquette & Elegance Coach (CMEC), LADY VJ believes that in an increasingly automated world, refinement is the essential human edge—a transformational tool for lifelong success. Through the Alliance, she serves as a dedicated guide for those seeking to build distinguished careers in the business of refinement.

Her perspective is shaped by an international blend of experience and a mastery of strategic communication. Trained in protocol across Europe, America, and Africa, she holds professional certificates from The Protocol School of Washington and the Fashion Institute of Technology, New York. Her expertise in high-stakes communication is further evidenced through Clear To Give, where she equips leaders to deliver clear, compelling messages that inspire generosity and fund a vision—without the friction of guilt or pressure.

A lifelong leader who brings structured intentionality to complex creative visions, LADY VJ is dedicated to helping individuals navigate the complexities of the modern marketplace. She encourages professionals to bridge the gap between technical skill and refined presence, allowing them to walk boldly in the fullness of their talents and calling. When she is not delivering keynotes or coaching, she remains active in her local community and church. She finds great joy in the quiet arts—reading, writing, and drawing—and in the simple elegance of cooking for her husband, their children, and their beloved Maltese dog.